E-Commerce Analytics

Real-time performance metrics & benchmarking

Total Revenue

$847,329

+12.4% vs last period

Conversion Rate

3.42%

Above benchmark vs 2.9% avg

Average Order Value

$156.47

+5.8% vs last period

Cart Abandonment

68.4%

Good vs 70.2% avg

Customer Acquisition Cost

$68.42

-8.3% Lower is better

Customer Lifetime Value

$247.83

LTV:CAC = 3.6:1 Healthy

Return Customer Rate

34.7%

+2.1% vs last period

Return & Refund Rate

14.2%

Below 16.9% avg

Monthly revenue performance with YoY comparison

How you compare to industry benchmarks

Checkout flow conversion stages

Sessions by source with conversion rates

Sessions and conversion by device

AOV comparison across product categories vs benchmarks

Customer value to acquisition cost ratio

Best selling products by revenue, units sold, and conversion rate

Product	Category	Price	Units Sold	Revenue	Conv. Rate	Status

Insight

Your conversion rate (3.42%) is above the industry average of 2.9%. Email marketing drives the highest CVR at 4.8%.

Opportunity

Mobile abandonment is 12% higher than desktop. Optimizing mobile checkout could recover an estimated $42,000/month in revenue.

Benchmark

Your LTV:CAC ratio of 3.6:1 exceeds the healthy 3:1 benchmark. Consider scaling ad spend on high-performing channels.